In fact, Google is actually the most popular PPC advertising system there is.

These ads follow the PPC (or pay-per-click) model, in which you pay once the ad is clicked. The types of campaigns they offer include display, video, shopping, app, local, and smart. Google offers different types of ads depending on what best suits your marketing needs. In Q3 2022, they brought in $54.48 billion from their advertising platform, and it's showing no signs of slowing down with Q3 2021 reaching $53.12b in revenue.

And who wouldn’t want their business’s offerings to be included in that data? Google’s Ad Revenue Was $54.48 Billion in Q3 2022ĭata shows that Google’s ad revenue has been steadily increasing year after year. As mobile ad spending continues to increase each year, 33% of that is said to go to Google. It’s become such a quick and easy way to make a purchase at a moment’s notice. These days, we’re doing more and more shopping via our mobile devices. It assures them that people are taking action on these types of ads, not just ones seen on social media platforms like Facebook. Considering one of the main goals of an ad is to get the viewer to click through to the website, this shows promise for anyone running ads on Google. 63% of People Have Clicked on a Google AdĪccording to HubSpot’s Annual State of Marketing Report, 63% of people have clicked on a Google ad. It provides a great opportunity to gain awareness and generate conversions. Given this tremendous user base, it’s no wonder that brands continue to invest in running Google ads. In the UK alone, Google has a market share of 86.31%. That’s because, when compared to other search engines, Google leads the way with 83.84% of the market share. Whenever someone needs to make an internet search, Google is most likely the platform they turn to in order to find their desired information.

Google is the Leader When it Comes to Market Share To get started, let’s cover some general Google ads statistics so you can see why people choose to invest their marketing budget into running ads on this favoured search engine.

Google ads pay per click